ACEF Digital Marketing & Social Media Leadership Summit & Awards  2025

Honoring Excellence in Innovation, Engagement & Influence
IIn today’s dynamic digital era, marketing and social media drive brand storytelling, customer engagement, and measurable impact like never before. The ACEF Digital Marketing & Social Media Leadership Awards celebrate outstanding creativity, strategy, and performance across the digital landscape — from data-driven campaigns to viral content — executed on platforms such as Instagram, LinkedIn, Facebook, TikTok, YouTube, and beyond.

What It Is

The ACEF Digital Marketing & Social Media Leadership Summit & Awards 2025 is a premier platform that celebrates excellence in digital innovation, social media creativity, and data-driven marketing strategies. It brings together industry leaders, marketers, agencies, creators, and brand professionals to recognize campaigns, teams, and individuals who set new benchmarks in the ever-evolving digital ecosystem.

Why It Matters

In a world where digital and social media define brand perception, engagement, and growth, staying ahead of trends is no longer optional — it’s essential. This summit is more than just recognition; it’s a learning and networking hub that highlights:

Breakthrough campaigns that inspire the industry.
Strategies that turn creativity into measurable business outcomes.
How technology, data, and storytelling intersect to shape the future of brand marketing.

Benefits of Participating

✅ Industry Recognition – Get acknowledged among the best in digital & social media, boosting brand reputation and credibility.
✅ Networking Opportunities – Connect with CMOs, agency leaders, creators, and digital innovators from across industries.
✅ Learning & Insights – Gain access to cutting-edge trends, success stories, and practical strategies shared by leaders.
✅ Brand Visibility – Showcase your campaigns and success stories across ACEF’s platforms and media partners.
✅ Talent & Team Motivation – Recognition boosts morale, motivating teams and professionals to push creative boundaries.
✅ Competitive Edge – Benchmark against the finest campaigns and strategies in the region to stay ahead.

Advisory Members



Jury Members

Subhobroto Chakroborty

TDF Management Consulting Chief Digital Consultant & Founder

Anant Dhuri

Adfactors PR Group Head - Digital

Amit shah

Zycus CMO & Head Global BD

Vikram Kharvi

Bloomingdale PR CEO

Amit Chaudhary

Orient Electric Head – Digital & Growth Marketing

Abhishek Mehta

Dabur India Limited Lead - Digital Marketing

Aurindam Mukherjee

Aditya Birla Fashion Lead - Digital Marketing

Laxshmi Sachathep

Digital Marketer, Entrepreneur and Business Instructor
(Thailand)

Chintha Pushpamala

PABC PLC (Sri Lanka) Manager – Brand, Communications & Digital Marketing

Rohan Mascarenhas

VE commercial Head - Brand & Marketing Communications

Udit Tyagi

ENIL Chief Digital Officer (CDO)

Nilmini Gunaratne

The Consultancy - Sri Lanka Strategic Marketing and Communication Consultant, Brand and Sustainability Consultant

Rasika P

Tata Consumer Soulful CMO and co founder

Rupali S

Limelight Diamonds CMO

Noopur Bapna

Unilever India Media and Digital Marketing Lead - Ice Creams

Shaurya Tyagi

JSW Head of Digital Marketing

Shalini Rao

Bangalore International Airport Limited (BIAL) Chief Marketing Officer

Conference Agenda
09:30 AM
09:45 AM

Registration & Networking Breakfast

Welcome tea/coffee, light snacks, networking

An opportunity to connect with attendees and activate the conference hashtag on social walls.

09:45 AM
10:15 AM

Keynote Address

The Evolution of Social Media – From Conversations to Conversions

Sr. Leader from Social Media Platform discusses how social platforms have transformed brand–consumer relationships.

10:15 AM
11:00 AM

Standalone Session #1 Sr. Leader from Award winning Organisations

Storytelling in the Age of Short Attention Spans

Crafting impactful narratives for Reels, Shorts, and TikToks.

11:00 AM
11:15 AM

Tea & Networking Break

Refreshments and informal networking.

11:15 AM
12:00 PM

Standalone Session #2 Sr. Leader from Award winning Organisations

The Science of Virality – What Makes Content Shareable?

Psychology, data, and creative hacks behind viral campaigns.

12:00 PM
12:45 PM

Panel Discussion #1 Panelist are Invited

Beyond Likes: Measuring True Impact of Social Media Campaigns

Metrics that matter: engagement vs. meaningful impact. Panelists: CMOs, social media strategists, analytics experts.

12:45 PM
01:30 PM

Networking Lunch

01:30 PM
02:15 PM

Standalone Session #3 Sr. Leader from Award winning Organisations

AI, AR, and the Future of Content Creation

How generative AI and immersive tech are redefining social media marketing.

02:15 PM
03:00 PM

Panel Discussion #2 Panelist are Invited

Influencer Marketing 2.0 – Authenticity, ROI, and Regulation

Navigating micro, macro, and nano influencers for credibility and results.

03:00 PM
03:15 PM

Coffee Break

03:15 PM
04:00 PM

Standalone Session #4 Sr. Leader from Award winning Organisations

Crisis Management in the Digital Era

Responding to brand backlash and negative trends in real-time.

04:00 PM
04:45 PM

Panel Discussion #3 Panelist are Invited

Sector-Focused Social Media Strategies

FMCG, BFSI, Healthcare, Travel, and Retail perspectives on content and engagement.

04:45 PM
05:15 PM

Fireside Chat

The Next 5 Years of Social Media – Predictions from the Pros

05:15 PM
05:30 PM

Closing Remarks

Key takeaways, thanking sponsors, speakers, and attendees.

06:00 PM
Onwards

ACEF Social Media Excellence Awards Ceremony

Recognizing the most effective, creative, and impactful social media campaigns of the year.

Who Should Attend

For the ACEF Digital Marketing + Social Media Summit & Awards 2025, attendee profile will be a mix of decision-makers, strategists, creators, and enablers from across industries.

1. Brand-Side Professionals

These are senior decision-makers and marketing teams from companies actively using social media for brand building, lead generation, or community engagement:

2. Agency Professionals

Representatives from advertising, creative, and digital marketing agencies who execute campaigns for brands:

3. Influencers & Creators

4. Technology & Martech Providers

5. Media & PR Professionals

6. Academia & Industry Bodies

7. Investors & Business Leaders



Award Categories

ACEF Digital Marketing & Social Media Leadership Summit & Awards - recognize excellence, innovation, creativity, and measurable results in using social platforms to engage audiences, build brands, and drive business impact. These awards typically honor brands, agencies, individuals, and campaigns that stand out across content, strategy, influence, and performance.

Campaign Excellence Awards
✓ Best Cause-driven / Purpose-led Campaign
Recognizing initiatives that champion CSR, sustainability, or social good while engaging communities meaningfully.
✓ Best Influencer-led Campaign
Celebrating powerful collaborations with influencers and creators that drove authentic brand engagement and results.
✓ Best Integrated Digital Marketing Campaign
Recognizing campaigns that seamlessly blend multiple digital channels to deliver impactful brand results.
✓ Best Performance Marketing Campaign
Celebrating data-driven campaigns in search, display, and programmatic that achieved measurable business outcomes.
✓ Best Seasonal / Festive Campaign
Highlighting creative campaigns that captured the spirit of seasonal events or festivals to connect with audiences.
✓ Best Social Commerce Campaign
Rewarding innovative use of social platforms to drive shopping experiences, conversions, and brand sales.
✓ Best Social Media Campaign
Honoring outstanding brand storytelling and engagement on platforms like Facebook, Instagram, LinkedIn, YouTube, X/Twitter, TikTok, or Threads.
✓ Best Viral / Buzz Marketing Campaign
Honoring campaigns that sparked massive organic reach, conversations, and cultural moments online.

Content & Creative Awards
✓ Best Branded Video (Short-form / Long-form)
Recognizing impactful video storytelling that drives brand awareness and engagement.
✓ Best Interactive / Gamified Content
Celebrating campaigns that engaged audiences through fun, interactive, and game-like experiences.
✓ Best Meme Marketing Campaign
Honoring campaigns that creatively used memes to entertain, engage, and go viral.
✓ Best Podcast / Audio Marketing Initiative
Showcasing brands that used podcasts or audio formats to build thought leadership and deeper connections.
✓ Best Reels / Shorts / Stories Campaign
Celebrating innovative use of short-form video formats to capture attention and spark conversations.
✓ Best Use of AR / VR / AI in Content Creation
Recognizing cutting-edge use of emerging technologies to create immersive and futuristic brand experiences.
✓ Best Use of User-Generated Content (UGC)
Rewarding campaigns that effectively leveraged authentic customer-created content for brand impact.
✓ Carousel / Static Creative Design
Rewarding visually stunning and creative static or carousel posts that left a lasting impression.

Influencer & Creator Excellence
✓ Best Brand-Influencer Partnership
Honoring impactful, long-term collaborations between a brand and influencer that delivered measurable results.
✓ Best Micro-Influencer Strategy
Recognizing campaigns that effectively leveraged niche micro-influencers to drive authentic engagement.
✓ Celebrity Influencer Activation
Celebrating high-impact campaigns powered by celebrity endorsements that elevated brand visibility.

Strategy & Engagement Awards
✓ Best Community Management
For brands/agencies that built strong, engaged online communities through consistent interaction and care.
✓ Best CX & Engagement through Digital Channels
Recognizing exceptional customer experiences created via digital and social platforms.
✓ Best Personalization on Social Media
For tailored, audience-specific content strategies that improved relevance and connection.
✓ Best Real-Time Marketing Response
Recognizing campaigns that smartly capitalized on live events, news, or trends with quick impactful responses.
✓ Best Social Listening Strategy
Honoring effective use of insights from social monitoring to shape campaigns and improve customer engagement.
✓ Best Use of Hashtags / Trends
Awarding innovative use of hashtags or viral trends to maximize reach and engagement.

Sector-Specific Digital Leadership Awards
✓ Best Use of Social in Automotive
For innovative campaigns that boosted brand love and consumer engagement in the auto industry.
✓ Best Use of Social in Fashion and Lifestyle
Recognizing stylish and aspirational digital engagement in fashion & lifestyle.
✓ Best Use of Social in Tech / Mobile / Consumer Electronics
Celebrating creative digital strategies showcasing tech innovations.
✓ Best Use of Social in Wellness & Fitness
For impactful campaigns encouraging healthier lifestyles through social platforms.
✓ BFSI (Banking, Financial Services, Insurance) Excellence
Celebrating digital strategies that build trust, awareness, and adoption in BFSI.
✓ EdTech / Education Digital Campaign
Celebrating digital campaigns that make education engaging, accessible, and impactful.
✓ Entertainment / OTT Launch Campaign
For outstanding digital promotions of shows, movies, or platforms that drove mass buzz.
✓ FMCG Digital Marketing Excellence
Recognizing innovative and impactful digital campaigns driving engagement in the FMCG sector.
✓ Healthcare & Pharma Digital Leadership
For impactful digital initiatives promoting healthcare access, awareness, or product innovation.
✓ Real Estate / Property Campaign
Highlighting innovative campaigns driving visibility and trust in the real estate sector.
✓ Retail & E-Commerce Excellence
Honoring brands driving conversions and loyalty through smart digital & social strategies.
✓ Rural / Regional Marketing on Digital
Awarding campaigns effectively tailored to rural or regional audiences via digital.
✓ Travel, Hospitality & Tourism Digital Excellence
Recognizing creative campaigns that inspire journeys and customer experiences online.

Performance & ROI Awards
✓ Best Email / Marketing Automation Campaign
For creative and data-driven email/automation campaigns delivering strong engagement and results.
✓ Best Lead Generation / Conversion Campaign
Recognizing strategies that effectively turned audiences into high-quality leads or customers.
✓ Best Paid Digital Media Strategy
Awarding excellence in leveraging paid ads (social, display, programmatic) for maximum impact.
✓ Best ROI from Digital & Social Media
Honoring campaigns that delivered exceptional return on investment through digital channels.
✓ Best SEO / SEM Campaign
Highlighting innovative use of search marketing to drive visibility, traffic, and conversions.
✓ Highest Engagement Rate Campaign
Celebrating campaigns that achieved outstanding interaction, shares, and audience participation.

Innovation & Tech Awards
✓ Best AI-led Marketing Strategy
Celebrating innovative use of artificial intelligence for personalization, targeting, or creativity.
✓ Best App-based Campaign
Celebrating campaigns that drove adoption, engagement, or loyalty through mobile applications.
✓ Best Martech Innovation
Recognizing breakthrough use of marketing technology that transformed engagement and performance.
✓ Best Mobile Marketing Campaign
Recognizing impactful campaigns designed specifically for mobile-first audiences.
✓ Best Use of Automation in Marketing
Honoring seamless automation strategies that optimized efficiency and customer journeys.
✓ Best Use of Data & Analytics in Campaigns
Awarding campaigns that leveraged insights and analytics to drive measurable success.

Leadership & Team Awards
✓ ACEF Digital Marketing Leader of the Year (CMO / Head of Marketing)
Celebrating visionary leaders driving digital transformation.
✓ ACEF Digital Marketing Team of the Year
Honoring the most innovative and high-performing digital marketing team.
✓ ACEF Digital Storyteller of the Year
Celebrating creative storytelling that connects deeply with audiences online.
✓ ACEF Most Admired Digital Brand of the Year
Honoring a brand that sets benchmarks in digital marketing excellence.
✓ ACEF Rising Digital Creator of the Year (overall)
Recognizing emerging digital creators shaping the future of content.
✓ ACEF Rising Star in Digital & Social Media (Under 30)
Spotlighting young professionals making remarkable industry impact.
✓ ACEF Social Media Manager of the Year
Recognizing outstanding leadership and execution in social media management.
✓ ACEF Social Media Team of the Year
Recognizing the team that delivered exceptional social media strategies and results.
✓ Best In-House Marketing Department
Awarding in-house brand teams that achieved excellence without external support.
✓ Digital Marketing Institute / Trainer / Consultant of the year
Honoring top digital marketing educators and consultants driving knowledge & professional growth in the industry.


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Glimpses of Past Events

Contact Us

Agnel Dsouza - Project Director
agnel@customerengagement.asia +91 9870292834
Tarun Wilson - Marketing Head
tarun@customerengagement.asia +91 9029991254
Angelina - Marketing Team
contact@customerengagement.asia +91 9029991254